Category: Branding

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Visit the site We created a powerful seed-to-plate story and brand identity for Seeds Of Change that unifies all three divisions and shows consumers how easy it is to make healthy, organic choices—from the seeds they plant to the food they cook to helping communities get access to organic food.  Results: Time on website increased [...]

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BodyArmor presented Catapult with the challenge to prove the superiority of their product to sugary sports drinks. We created an arresting visual campaign that challenges proud child athlete moms and aspiring young athletes to bring it.

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2015 CADC JUDGES Award for Illustration 2015 CADC GOLD Award for Illustration 2015 CADC GOLD Award for Packaging 2015 CADC SILVER Award for Website When creating the identity and packaging for Local Legends Food Company, a milk* initiative, I wanted to do more than just sell chips. It was imperative for the brand to tell a [...]

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The MMRF has revolutionized treatment for this rare type of cancer and broken ground with a new model in research. To help them with their mission we were involved in a series of projects to gain sponsors and donors. I was tasked to design a brochure that would serve as a tool to recruit corporate [...]

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The task set out for milk* was to help convince consumers that the experts at Danbury Volkswagen can help find the perfect car for you. My solution transformed the Danbury VW Dealers into expert Matchmakers that help you navigate the complexity of car buying to unite you with your perfect match. I carried this theme [...]

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Liquid Soul released a new line of e-liquid flavors inspired by Dia De Los Muertos. To differentiate the brand from this overused trend, I took a more sophisticated and restrained approach. I illustrated an ornate yet modern skull with a simple color palette. Inspired by papel picado, I laser cut the package for a high-end [...]

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The challenge was to create a direct mail campaign for U.S. Gas & Electric that would stand out from the clutter. I was able to come up with a attention grabbing concept with arresting photography based on their offer to lower cost if consumers lower their usage.

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milk* set out to create strategic brand positioning for a beverage start up in the ready-to-drink tea category. I came up with the name Karoo, for the high planes of South Africa where the rooibos tea is harvested. I spun a mystical story and look for the brand playing off the magical health benefits of [...]

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milk* was presented with the challenge to create an identity system for Buddha dog that encompasses the soul center of consumers love and commitment for their pets. I designed a mandala logo made of different dog breeds to signify the universal love and harmony that consumers share with their four legged companions. The bold look and strategic [...]

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I created the identity, packaging and website for two new products from PopCorners. For Pop Crinkles I combined fun illustration with the chips to create iconic flavors that portray the popped lightness of the chips. I took a very direct approach with Skinny Chippers making the nutrition panel the hero on the front of the [...]