Liquid Soul released a new line of e-liquid flavors inspired by Dia De Los Muertos. To differentiate the brand from this overused trend, I took a more sophisticated and restrained approach. I illustrated an ornate yet modern skull with a simple color palette. Inspired by papel picado, I laser cut the package for a high-end effect.

To introduce Liquid Soul Vapor, we came up with a fun campaign that celebrates the target audience, the vapor culture, while playing up the name.