Category: Identity

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Visit the site I led my team in creating a new brand identity for the Seeds of Change. We created a powerful seed-to-plate story that unifies all three divisions of the brand and shows consumers how easy it is to make healthy, organic choices—from the seeds they plant to the food they cook to helping [...]

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2015 CADC JUDGES Award for Illustration 2015 CADC GOLD Award for Illustration 2015 CADC GOLD Award for Packaging 2015 CADC SILVER Award for Website When creating the identity and packaging for Local Legends Food Company, a milk* initiative, I wanted to do more than just sell chips. It was imperative for the brand to tell a [...]

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The MMRF has revolutionized treatment for this rare type of cancer and broken ground with a new model in research. To help them with their mission we were involved in a series of projects to gain sponsors and donors. I was tasked to design a brochure that would serve as a tool to recruit corporate [...]

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this book-web-journey was a passion project developed at milk*. It offers a honest look at how we can’t just survive our world, but rediscover ourselves within it. I created a hand drawn identity and design for this unusual book-web experience. visit the site

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Liquid Soul released a new line of e-liquid flavors inspired by Dia De Los Muertos. To differentiate the brand from this overused trend, I took a more sophisticated and restrained approach. I illustrated an ornate yet modern skull with a simple color palette. Inspired by papel picado, I laser cut the package for a high-end [...]

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The challenge was to create a direct mail campaign for U.S. Gas & Electric that would stand out from the clutter. I was able to come up with a attention grabbing concept with arresting photography based on their offer to lower cost if consumers lower their usage.

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milk* set out to create strategic brand positioning for a beverage start up in the ready-to-drink tea category. I came up with the name Karoo, for the high planes of South Africa where the rooibos tea is harvested. I spun a mystical story and look for the brand playing off the magical health benefits of [...]

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I created the name and identity for a charity initiative at milk* sono. ACT was created as an artistic outlet to raise money for causes we believe in. I illustrated and designed these shirts to help raise money for the victims of Hurricane Sandy. 100% of net profits from every T-shirt sold were donated to [...]

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milk* was presented with the challenge to create an identity system for Buddha dog that encompasses the soul center of consumers love and commitment for their pets. I designed a mandala logo made of different dog breeds to signify the universal love and harmony that consumers share with their four legged companions. The bold look and strategic [...]