The task set out for milk* was to help convince consumers that the experts at Danbury Volkswagen can help find the perfect car for you. My solution transformed the Danbury VW Dealers into expert Matchmakers that help you navigate the complexity of car buying to unite you with your perfect match. I carried this theme [...]
Energizer’s promise is to keep your family going and going. That’s why they designed their longest-lasting Ultimate Lithium batteries to deliver peak performance, day after day. So we created a campaign to warn consumers of the negative side that comes along with extremely long lasting battery power.
Source was presented with the challenge to generate intrigue for a new line of Juicy Juice products targeted to older kids. Without any direct competitors in the juice category it gave us the unique opportunity to position the juice and tea blend in a category of its own. To appeal to tweens I came up [...]
milk* set out to transform coffee from an everyday ritual into an inspired moment. We energized consumer engagement and increased retail sales for illy by inviting participation in the creation of a fine art recipe book celebrating four seasons of inspired moments. I created a look that is inspired by modern Italian art. With hundreds [...]
Liquid Soul released a new line of e-liquid flavors inspired by Dia De Los Muertos. To differentiate the brand from this overused trend, I took a more sophisticated and restrained approach. I illustrated an ornate yet modern skull with a simple color palette. Inspired by papel picado, I laser cut the package for a high-end [...]
The challenge was to create a splash for the launch of their new Juicy Juice product line, Splashers, a blend of real fruit juice and water. I photoshopped exuberant kids jumping into colorful water to express the goodness of the beverage that is sweetened only by fruit juice.
I created the name and identity for a charity initiative at milk* sono. ACT was created as an artistic outlet to raise money for causes we believe in. I illustrated and designed these shirts to help raise money for the victims of Hurricane Sandy. 100% of net profits from every T-shirt sold were donated to [...]
2009 CADC Excellence Award The developers and silver creative set out to transform this vintage industrial part of NYC into a vibrant, artistic and cultural mixed-use district. The edgy, unpolished neighborhood set the mood for this type driven, energetic brand. The bold colors, gritty textures and energetic action shots capture the spirit of the urban [...]
2009 CADC SILVER Award The developer hired silver creative to help position 2 Gold as the premier residential building in lower Manhattan’s Financial District. Inspired by the neighborhoods classic charm and the building’s vintage architecture I created a brand reminiscent of the roaring 20’s. Using the lack of photography to my advantage, I ditched computer-rendered [...]
