Category: Portfolio

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2018 CADC SILVER Award | 2018 CADC EXCELLENCE Award Visit the site Our striking approach to dog adoption breaks through the clutter of traditional “pity” campaigns by letting actual adopted dogs—pictured with their real adoptive “parents” —share their unique perspective on adoption. In a voice that is proud, wise, and inspirational, they tell how they bring out [...]

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Visit the site I led my team in creating a new brand identity for the Seeds of Change. We created a powerful seed-to-plate story that unifies all three divisions of the brand and shows consumers how easy it is to make healthy, organic choices—from the seeds they plant to the food they cook to helping [...]

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BodyArmor presented Catapult with the challenge to prove the superiority of their product to sugary sports drinks. I led and created an arresting visual campaign that challenges proud child athlete moms and aspiring young athletes to bring it.

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2015 CADC JUDGES Award for Illustration 2015 CADC GOLD Award for Illustration 2015 CADC GOLD Award for Packaging 2015 CADC SILVER Award for Website When creating the identity and packaging for Local Legends Food Company, a milk* initiative, I wanted to do more than just sell chips. It was imperative for the brand to tell a [...]

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The task set out for milk* was to help convince consumers that the experts at Danbury Volkswagen can help find the perfect car for you. My solution transformed the Danbury VW Dealers into expert Matchmakers that help you navigate the complexity of car buying to unite you with your perfect match. I carried this theme [...]

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Catapult was tasked to increase awareness, consideration and conversion for their newest product innovation, Malibu Beer. Our goal was to target young fun-starters and to become an icon of summer. I led several big ideas that took a fresh spin on the fun spirit of the brand to resonate with our target and encourage engagement [...]

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Energizer’s promise is to keep your family going and going. That’s why they designed their longest-lasting Ultimate Lithium batteries to deliver peak performance, day after day. So we created a campaign to warn consumers of the negative side that comes along with extremely long lasting battery power.

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Source was presented with the challenge to generate intrigue for a new line of Juicy Juice products targeted to older kids. Without any direct competitors in the juice category it gave us the unique opportunity to position the juice and tea blend in a category of its own. To appeal to tweens I came up [...]

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The MMRF has revolutionized treatment for this rare type of cancer and broken ground with a new model in research. To help them with their mission we were involved in a series of projects to gain sponsors and donors. I was tasked to design a brochure that would serve as a tool to recruit corporate [...]

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milk* set out to transform coffee from an everyday ritual into an inspired moment. We energized consumer engagement and increased retail sales for illy by inviting participation in the creation of a fine art recipe book celebrating four seasons of inspired moments. I created a look that is inspired by modern Italian art. With hundreds [...]