Buddha Dog Identity

Identity System for High End Dog Products

milk* was presented with the challenge to create an identity system for Buddha dog that encompasses the soul center of consumers love and commitment for their pets. I designed a mandala logo made of different dog breeds to signify the universal love and harmony that consumers share with their four legged companions. The bold look and strategic positioning across various media has made Buddha dog a recognizable icon for high quality dog products, receiving over 3,000 likes on Facebook.

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