The task set out for milk* was to help convince consumers that the experts at Danbury Volkswagen can help find the perfect car for you. My solution transformed the Danbury VW Dealers into expert Matchmakers that help you navigate the complexity of car buying to unite you with your perfect match. I carried this theme throughout writing and designing the commercial, train sign, print ads, online quiz and social media. The Matchmaker campaign had a pivotal role in weeks being awarded their 2nd dealership. It was so successful corporate adopted it.

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