Category: Portfolio

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milk* set out to transform coffee from an everyday ritual into an inspired moment. We energized consumer engagement and increased retail sales for illy by inviting participation in the creation of a fine art recipe book celebrating four seasons of inspired moments. I created a look that is inspired by modern Italian art. With hundreds [...]

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this book-web-journey was a passion project developed at milk*. It offers a honest look at how we can’t just survive our world, but rediscover ourselves within it. I created a hand drawn identity and design for this unusual book-web experience. visit the site

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Catapult was tasked to increase awareness, consideration and conversion for their newest product innovation, Malibu Beer. Our goal was to target young fun-starters and to become an icon of summer. I led several big ideas that took a fresh spin on the fun spirit of the brand to resonate with our target and encourage engagement [...]

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Liquid Soul released a new line of e-liquid flavors inspired by Dia De Los Muertos. To differentiate the brand from this overused trend, I took a more sophisticated and restrained approach. I illustrated an ornate yet modern skull with a simple color palette. Inspired by papel picado, I laser cut the package for a high-end [...]

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The challenge was to create a splash for the launch of their new Juicy Juice product line, Splashers, a blend of real fruit juice and water. I photoshopped exuberant kids jumping into colorful water to express the goodness of the beverage that is sweetened only by fruit juice.

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The challenge was to create a direct mail campaign for U.S. Gas & Electric that would stand out from the clutter. I was able to come up with a attention grabbing concept with arresting photography based on their offer to lower cost if consumers lower their usage.

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2012 CADC GOLD Award for website 2012 CADC SILVER Award for packaging 2012 CADC SILVER Award for campaign 2012 CADC EXCELLENCE award for illustration This Specialty Food Company presented silver creative with the challenge of making a hard candy product line fun, quirky and current. I took on the challenge illustrating botanical style watercolor fruit [...]

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milk* set out to create strategic brand positioning for a beverage start up in the ready-to-drink tea category. I came up with the name Karoo, for the high planes of South Africa where the rooibos tea is harvested. I spun a mystical story and look for the brand playing off the magical health benefits of [...]

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I created the name and identity for a charity initiative at milk* sono. ACT was created as an artistic outlet to raise money for causes we believe in. I illustrated and designed these shirts to help raise money for the victims of Hurricane Sandy. 100% of net profits from every T-shirt sold were donated to [...]

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milk* was presented with the challenge to create an identity system for Buddha dog that encompasses the soul center of consumers love and commitment for their pets. I designed a mandala logo made of different dog breeds to signify the universal love and harmony that consumers share with their four legged companions. The bold look and strategic [...]