Torie & Howard Integrated Campaign

Integrated campaign design for organic hard candy

2012 CADC GOLD Award for website
2012 CADC SILVER Award
for packaging
2012 CADC SILVER Award
for campaign
for illustration

This Specialty Food Company presented silver creative with the challenge of making a hard candy product line fun, quirky and current. I took on the challenge illustrating botanical style watercolor fruit and whimsical insects and flowers with candy centers. This fun and unique look was carried throughout the entire brand, from the logo, to the packaging, website, trade show booth and marketing materials. The “eye candy” packaging has helped the delicious candy stand out amongst their competitors and has landed them features in prestigious publications.

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