Category: Design

t-sugarSkull

Liquid Soul released a new line of e-liquid flavors inspired by Dia De Los Muertos. To differentiate the brand from this overused trend, I took a more sophisticated and restrained approach. I illustrated an ornate yet modern skull with a simple color palette. Inspired by papel picado, I laser cut the package for a high-end [...]

p-Splashers_01_thumb

The challenge was to create a splash for the launch of their new Juicy Juice product line, Splashers, a blend of real fruit juice and water. I photoshopped exuberant kids jumping into colorful water to express the goodness of the beverage that is sweetened only by fruit juice.

p-USGE_thumb

The challenge was to create a direct mail campaign for U.S. Gas & Electric that would stand out from the clutter. I was able to come up with a attention grabbing concept with arresting photography based on their offer to lower cost if consumers lower their usage.

p-Karoo_Shelf

milk* set out to create strategic brand positioning for a beverage start up in the ready-to-drink tea category. I came up with the name Karoo, for the high planes of South Africa where the rooibos tea is harvested. I spun a mystical story and look for the brand playing off the magical health benefits of [...]

p-ACT_shirts

I created the name and identity for a charity initiative at milk* sono. ACT was created as an artistic outlet to raise money for causes we believe in. I illustrated and designed these shirts to help raise money for the victims of Hurricane Sandy. 100% of net profits from every T-shirt sold were donated to [...]

p-Buddha_Dog_bag

milk* was presented with the challenge to create an identity system for Buddha dog that encompasses the soul center of consumers love and commitment for their pets. I designed a mandala logo made of different dog breeds to signify the universal love and harmony that consumers share with their four legged companions. The bold look and strategic [...]

p-SkinnyChippers_pkg

I created the identity, packaging and website for two new products from PopCorners. For Pop Crinkles I combined fun illustration with the chips to create iconic flavors that portray the popped lightness of the chips. I took a very direct approach with Skinny Chippers making the nutrition panel the hero on the front of the [...]

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p-TFC-web

2010 The Nationals Gold Award for Best web for a builder This clean, user-friendly designed site was developed by silver creative for a family owned New York City real estate firm. It was important that the design be client managed and easily translated to a mobile site. The corporate pocket folder was designed to showcase [...]

p-Jules-logo

2010 CADC EXCELLENCE Award This family run company called on silver creative to brand their all-natural Jamaican jerk sauce. I illustrated the Jules logo to resemble Violet “Jule” Brown, the creator of the jerk sauce that was a favorite at her Jamaican restaurants in New York City in the 80’s and 90’s. I designed the [...]