Category: identity

t-LL_bag_dock

2015 CADC JUDGES Award for Illustration 2015 CADC GOLD Award for Illustration 2015 CADC GOLD Award for Packaging 2015 CADC SILVER Award for Website When creating the identity and packaging for Local Legends Food Company, a milk* initiative, I wanted to do more than just sell chips. It was imperative for the brand to tell a [...]

p_AOC_thumb2

At IN were were tasked to create an always-on program with permanent point-of-sale signage for Mexican restaurants that highlighted the company’s Mexican beer portfolio while adding a unique and authentic experience for the guests. From the beer, to the delicious cuisine, to the art on the walls, we wanted to immerse diners in a rich, [...]

p-John_legend_thumb

The MMRF has revolutionized treatment for this rare type of cancer and broken ground with a new model in research. To help them with their mission we were involved in a series of projects to gain sponsors and donors. I was tasked to design a brochure that would serve as a tool to recruit corporate [...]

p-T&H_packaging_v3

2012 CADC GOLD Award for website 2012 CADC SILVER Award for packaging 2012 CADC SILVER Award for campaign 2012 CADC EXCELLENCE award for illustration This Specialty Food Company presented silver creative with the challenge of making a hard candy product line fun, quirky and current. I took on the challenge illustrating botanical style watercolor fruit [...]

p-ACT_shirts

I created the name and identity for a charity initiative at milk* sono. ACT was created as an artistic outlet to raise money for causes we believe in. I illustrated and designed these shirts to help raise money for the victims of Hurricane Sandy. 100% of net profits from every T-shirt sold were donated to [...]

p-Buddha_Dog_bag

milk* was presented with the challenge to create an identity system for Buddha dog that encompasses the soul center of consumers love and commitment for their pets. I designed a mandala logo made of different dog breeds to signify the universal love and harmony that consumers share with their four legged companions. The bold look and strategic [...]

p-455-windows

2009 CADC Excellence Award The developers and silver creative set out to transform this vintage industrial part of NYC into a vibrant, artistic and cultural mixed-use district. The edgy, unpolished neighborhood set the mood for this type driven, energetic brand. The bold colors, gritty textures and energetic action shots capture the spirit of the urban [...]

p-2gold_broch_cover

2009 CADC SILVER Award The developer hired silver creative to help position 2 Gold as the premier residential building in lower Manhattan’s Financial District. Inspired by the neighborhoods classic charm and the building’s vintage architecture I created a brand reminiscent of the roaring 20’s. Using the lack of photography to my advantage, I ditched computer-rendered [...]

p-SkinnyChippers_pkg

I created the identity, packaging and website for two new products from PopCorners. For Pop Crinkles I combined fun illustration with the chips to create iconic flavors that portray the popped lightness of the chips. I took a very direct approach with Skinny Chippers making the nutrition panel the hero on the front of the [...]

p-200Water-Banners

2010 CADC SILVER Award The creative direction for this new building located in South St. Seaport was inspired by the vibrant neighborhood with its outdoor contemporary art and views of the 3 Manhattan bridges. The use of bright colors, bold graphics and textured varnish printing techniques made 200 Water St. a standout attraction. The attention [...]