2018 CADC SILVER Award | 2018 CADC EXCELLENCE Award Visit the site Our striking approach to dog adoption breaks through the clutter of traditional “pity” campaigns by letting actual adopted dogs—pictured with their real adoptive “parents” —share their unique perspective on adoption. In a voice that is proud, wise, and inspirational, they tell how they bring out [...]
Visit the site I led my team in creating a new brand identity for the Seeds of Change. We created a powerful seed-to-plate story that unifies all three divisions of the brand and shows consumers how easy it is to make healthy, organic choices—from the seeds they plant to the food they cook to helping [...]
BodyArmor presented Catapult with the challenge to prove the superiority of their product to sugary sports drinks. I led and created an arresting visual campaign that challenges proud child athlete moms and aspiring young athletes to bring it.
2015 CADC JUDGES Award for Illustration 2015 CADC GOLD Award for Illustration 2015 CADC GOLD Award for Packaging 2015 CADC SILVER Award for Website When creating the identity and packaging for Local Legends Food Company, a milk* initiative, I wanted to do more than just sell chips. It was imperative for the brand to tell a [...]
At IN were were tasked to create an always-on program with permanent point-of-sale signage for Mexican restaurants that highlighted the company’s Mexican beer portfolio while adding a unique and authentic experience for the guests. From the beer, to the delicious cuisine, to the art on the walls, we wanted to immerse diners in a rich, [...]
The task set out for milk* was to help convince consumers that the experts at Danbury Volkswagen can help find the perfect car for you. My solution transformed the Danbury VW Dealers into expert Matchmakers that help you navigate the complexity of car buying to unite you with your perfect match. I carried this theme [...]
The MMRF has revolutionized treatment for this rare type of cancer and broken ground with a new model in research. To help them with their mission we were involved in a series of projects to gain sponsors and donors. I was tasked to design a brochure that would serve as a tool to recruit corporate [...]
milk* set out to transform coffee from an everyday ritual into an inspired moment. We energized consumer engagement and increased retail sales for illy by inviting participation in the creation of a fine art recipe book celebrating four seasons of inspired moments. I created a look that is inspired by modern Italian art. With hundreds [...]
this book-web-journey was a passion project developed at milk*. It offers a honest look at how we can’t just survive our world, but rediscover ourselves within it. I created a hand drawn identity and design for this unusual book-web experience. visit the site
milk* set out to create strategic brand positioning for a beverage start up in the ready-to-drink tea category. I came up with the name Karoo, for the high planes of South Africa where the rooibos tea is harvested. I spun a mystical story and look for the brand playing off the magical health benefits of [...]