Category: Design


this book-web-journey was a passion project developed at milk*. It offers a honest look at how we can’t just survive our world, but rediscover ourselves within it. I created a hand drawn identity and design for this unusual book-web experience. visit the site


Liquid Soul released a new line of e-liquid flavors inspired by Dia De Los Muertos. To differentiate the brand from this overused trend, I took a more sophisticated and restrained approach. I illustrated an ornate yet modern skull with a simple color palette. Inspired by papel picado, I laser cut the package for a high-end [...]


The challenge was to create a splash for the launch of their new Juicy Juice product line, Splashers, a blend of real fruit juice and water. I photoshopped exuberant kids jumping into colorful water to express the goodness of the beverage that is sweetened only by fruit juice.


The challenge was to create a direct mail campaign for U.S. Gas & Electric that would stand out from the clutter. I was able to come up with a attention grabbing concept with arresting photography based on their offer to lower cost if consumers lower their usage.


milk* set out to create strategic brand positioning for a beverage start up in the ready-to-drink tea category. I came up with the name Karoo, for the high planes of South Africa where the rooibos tea is harvested. I spun a mystical story and look for the brand playing off the magical health benefits of [...]


I created the name and identity for a charity initiative at milk* sono. ACT was created as an artistic outlet to raise money for causes we believe in. I illustrated and designed these shirts to help raise money for the victims of Hurricane Sandy. 100% of net profits from every T-shirt sold were donated to [...]


milk* was presented with the challenge to create an identity system for Buddha dog that encompasses the soul center of consumers love and commitment for their pets. I designed a mandala logo made of different dog breeds to signify the universal love and harmony that consumers share with their four legged companions. The bold look and strategic [...]


I created the identity, packaging and website for two new products from PopCorners. For Pop Crinkles I combined fun illustration with the chips to create iconic flavors that portray the popped lightness of the chips. I took a very direct approach with Skinny Chippers making the nutrition panel the hero on the front of the [...]


2010 The Nationals Gold Award for Best web for a builder This clean, user-friendly designed site was developed by silver creative for a family owned New York City real estate firm. It was important that the design be client managed and easily translated to a mobile site. The corporate pocket folder was designed to showcase [...]