I was shocked and honored to receive 4 awards for Local Legends Potato chips. It was like a fairytale walking up for my first ever Judges award!
Here are the words from the Judge, Mark Hess, about the Local Legends Illustration Judges Award:
“The wholly unexpected whimsey and simple depiction of lighthearted subjects relating to the flavors not always associated with potato chips is refreshing and attractive; which, added to the retro-based complementary typography/graphic treatment creates a strong brand identity hard to ignore. The illos capture a wood-cut, hand painted mentality which suggests a simpler bygone time perfect for, and rarely used, in this product segment. They are simple, color restrained, decorative, tell-a-story, and are so spontaneous and hand-made looking that they feel like old friends.”
I also received a gold award for the Illustration, a gold award for the package design and a silver award for the website.
To keep us quirky creatives entertained they had a festive photo booth and customized shades.
Check out all the amazing work that won this year here