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	<title>petrow design &#187; Illustration</title>
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	<description>design + illustration</description>
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		<title>Local Legends</title>
		<link>https://petrowdesign.com/local-legends/</link>
		<comments>https://petrowdesign.com/local-legends/#comments</comments>
		<pubDate>Sat, 28 Apr 2018 21:49:54 +0000</pubDate>
		<dc:creator>zus9982</dc:creator>
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		<category><![CDATA[Environmental graphics]]></category>
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		<description><![CDATA[2015 CADC JUDGES Award for Illustration 2015 CADC GOLD Award for Illustration 2015 CADC GOLD Award for Packaging 2015 CADC SILVER Award for Website When creating the identity and packaging for Local Legends Food Company, a milk* initiative, I wanted to do more than just sell chips. It was imperative for the brand to tell a [...]]]></description>
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		<title>Art of Cerveza</title>
		<link>https://petrowdesign.com/art-of-cerveza/</link>
		<comments>https://petrowdesign.com/art-of-cerveza/#comments</comments>
		<pubDate>Sat, 28 Apr 2018 12:51:25 +0000</pubDate>
		<dc:creator>zus9982</dc:creator>
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		<description><![CDATA[At IN were were tasked to create an always-on program with permanent point-of-sale signage for Mexican restaurants that highlighted the company’s Mexican beer portfolio while adding a unique and authentic experience for the guests. From the beer, to the delicious cuisine, to the art on the walls, we wanted to immerse diners in a rich, [...]]]></description>
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		<title>illy coffee</title>
		<link>https://petrowdesign.com/illy-coffee/</link>
		<comments>https://petrowdesign.com/illy-coffee/#comments</comments>
		<pubDate>Wed, 09 Mar 2016 21:42:57 +0000</pubDate>
		<dc:creator>zus9982</dc:creator>
				<category><![CDATA[advertisement]]></category>
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		<guid isPermaLink="false">http://petrowdesign.com/?p=1976</guid>
		<description><![CDATA[milk* set out to transform coffee from an everyday ritual into an inspired moment. We energized consumer engagement and increased retail sales for illy by inviting participation in the creation of a fine art recipe book celebrating four seasons of inspired moments. I created a look that is inspired by modern Italian art. With hundreds [...]]]></description>
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		<title>Empire of Disruption</title>
		<link>https://petrowdesign.com/empire-of-disruption/</link>
		<comments>https://petrowdesign.com/empire-of-disruption/#comments</comments>
		<pubDate>Thu, 18 Feb 2016 21:31:46 +0000</pubDate>
		<dc:creator>zus9982</dc:creator>
				<category><![CDATA[Design]]></category>
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		<description><![CDATA[this book-web-journey was a passion project developed at milk*. It offers a honest look at how we can’t just survive our world, but rediscover ourselves within it. I created a hand drawn identity and design for this unusual book-web experience. visit the site]]></description>
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		<title>Liquid Soul</title>
		<link>https://petrowdesign.com/liquid-soul/</link>
		<comments>https://petrowdesign.com/liquid-soul/#comments</comments>
		<pubDate>Tue, 16 Feb 2016 03:15:24 +0000</pubDate>
		<dc:creator>zus9982</dc:creator>
				<category><![CDATA[advertisement]]></category>
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		<category><![CDATA[Dia De Los Muertos]]></category>
		<category><![CDATA[Sugar Skulls]]></category>

		<guid isPermaLink="false">http://petrowdesign.com/?p=2262</guid>
		<description><![CDATA[Liquid Soul released a new line of e-liquid flavors inspired by Dia De Los Muertos. To differentiate the brand from this overused trend, I took a more sophisticated and restrained approach. I illustrated an ornate yet modern skull with a simple color palette. Inspired by papel picado, I laser cut the package for a high-end [...]]]></description>
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		<title>Karoo</title>
		<link>https://petrowdesign.com/karoo/</link>
		<comments>https://petrowdesign.com/karoo/#comments</comments>
		<pubDate>Fri, 14 Nov 2014 21:25:58 +0000</pubDate>
		<dc:creator>zus9982</dc:creator>
				<category><![CDATA[Branding]]></category>
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		<guid isPermaLink="false">http://petrowdesign.com/?p=1964</guid>
		<description><![CDATA[milk* set out to create strategic brand positioning for a beverage start up in the ready-to-drink tea category. I came up with the name Karoo, for the high planes of South Africa where the rooibos tea is harvested. I spun a mystical story and look for the brand playing off the magical health benefits of [...]]]></description>
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		<title>ACT Hurricane Sandy Relief</title>
		<link>https://petrowdesign.com/act-hurricane-sandy-relief/</link>
		<comments>https://petrowdesign.com/act-hurricane-sandy-relief/#comments</comments>
		<pubDate>Fri, 14 Nov 2014 20:59:35 +0000</pubDate>
		<dc:creator>zus9982</dc:creator>
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		<guid isPermaLink="false">http://petrowdesign.com/?p=1939</guid>
		<description><![CDATA[I created the name and identity for a charity initiative at milk* sono. ACT was created as an artistic outlet to raise money for causes we believe in. I illustrated and designed these shirts to help raise money for the victims of Hurricane Sandy. 100% of net profits from every T-shirt sold were donated to [...]]]></description>
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